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30 Spree-Worthy Stores in SoHo (Happy Local’s Guide)

Shopping in SoHo, best stores SoHo

SoHo was once full of factories and warehouses, but in the present they’ve been converted into expensive condos equipped with stores at the ground level. You’ll find quite the mishmash of high-end luxury designers, unique boutiques and lively clothing stores in SoHo, NYC’s shopping district.

It goes without saying shopping in SoHo is hard to beat! But with all the options it can be hard to decide which of the stores in SoHo are worth the stop. To that end, I’ve opted to create a guide to the best SoHo shopping so you can get the most out of your visit. But I’m not one for small talk, so lets dive in!

best stores in Soho

The Sales Tax for Shopping in NYC

Before we start, it’s prudent to go over NYC’s tax situation so you’re not caught off guard during your SoHo shopping spree.

New York City shoppers are subject to three taxes:

  • City sales tax of 4.5%
  • State sales tax of 4%
  • Commuter sales tax of 0.375%

All told, the total sales tax for shopping in New York City clocks in at 8.875%. However, clothing and footwear under $110 are exempt from city & state sales tax. Don’t let it confuse you, here’s how it works:

If you buy a shirt for $80 and a purse for $200, you will not be charged tax for the shirt (because it’s less than $110) but will be charged a sales tax of 8.875% for the purse.

Shopping in SoHo

Layout of SoHo

SoHo is a neighborhood in Lower Manhattan, the name is an abbreviation for “south of Houston Street.” The entire shopping area spans 25 blocks, and the best shopping in SoHo is done by getting lost, so allow yourself to roam from one block to the next aimlessly. But, if you need some guidance on a starting point, I suggest Broadway.

Soho shopping map
Map of best stores soho

Best Stores in SoHo NYC

(Table of Contents)
Shopping in SoHo

I like my money where I can see it — hanging in my closet.

Carrie Bradshaw

Affordable Clothing Stores in SoHo

& Other Stories, best stores in SoHo

Website: & Other Stories
575 Broadway, New York, NY 10012

& Other Stories has design teams in Stockholm, Paris and Los Angeles — each designing collections that are meant to reflect the fashion in that city. While staying on the cutting edge of global fashion trends, & Other Stories manages to create quality clothing that will last more than a season.

In that sense, it’s not necessarily a fast fashion brand. Rather, the aim is to create timeless pieces with a modern twist, all with the intention of helping you tell your own story through clothes. In my opinion, the dress department is where they truly shine (my most complimented dress is from this store).

Local’s Tip: Their holiday collection is especially noteworthy (those dresses!) and sells out very fast. Once an item is sold out, they seldom restock, just a heads up.

Uniqlo, Best Stores SoHo


Website: Uniqlo
546 Broadway, New York, NY 10012

Quite unknown in most of the country, Uniqlo hails from Japan and is the 4th largest retailer in the world. When the store branched expanded to American, it chose NYC for its flagship US outpost. The location? None other than SoHo, of course!

In short order, Uniqlo has amassed an enthusiastic fan base around their high-quality basics. The star of the show is the Heattech gear they’ve since patented. Ask any New Yorker about their winter essentials, and this is guaranteed to come up. So much so, that we’ve included it in our winter packing list guide.

Muji, Best SoHo Stores


Website: Muji
455 Broadway, New York, NY 10013

Following a minimalist approach to life and fashion, Muji has become a top-notch SoHo clothing store for those who prefer the modest look mastered in Japan. The Japanese name (Mujirushi Ryōhin) translates to “no-brand, quality goods” making them ideal for folks that aren’t keen on logos.

Muji is among the best stores in SoHo for basics like shirts, pants & dresses. They also have a great collection of home goods and essentials worth perusing. I pop in often when I’m in the area because I love the quality of their items (Muji seems to hold itself to high standards).

TJ Maxx Best Stores SoHo

TJ Maxx

Website: TJ Maxx
483 Broadway, New York, NY 10013

TJ Maxx has been a staple in my wardrobe for years. As mentioned earlier, I’ve been investing in quality pieces over the years and TJ Maxx is my go-to for a good deal. I especially love their SoHo store because there’s a ton of designer brands to peruse.

But honestly, even if you’re not looking for designer items, you’ll quickly learn that this is one of the most affordable stores in SoHo. TJ Maxx manages to buy name-brand items from manufacturers at a fraction of the cost and the sales get passed down to shoppers, I shop the online store often!

best coats for NYC winter, shopping in SoHo


Website: COS
129 Spring St, New York, NY 10012

COS is one of the most modern clothing stores in SoHo. Sleek lines take center stage, while boxy silhouettes serve as prime outer layers. Muted tones seem to be the theme (although bold pops of color creep in every holiday season). I love shopping at COS for quality basics that will last for years to come (like my favorite winter parka, pictured below).

Fans of H&M will be happy to know that COS is owned by H&M, but COS is tailored more to elegant young professionals. The higher price point comes with better quality, making this one of the best clothing stores in SoHo for those that don’t like fast fashion.


Website: Zara
Broadway #503, New York, NY 10012

Zara probably needs no introduction. Founded in Spain in 1975, Zara opened in the US in 1989 and it didn’t take long for word to get out. Women were eager to stock up on stylish basics at affordable prices (t-shirts, blazers, slacks and sweaters).

So much so, that Zara became a destination for out of town visitors, until the brand started spreading to major cities all over the country. Interestingly enough, Zara’s popularity hasn’t wavered much. Their SoHo store is constantly crowded with stylish teens eager to add more staples to their wardrobe.

Women’s Clothing Stores in SoHo

What to wear in NYC in winter, shopping in SoHo
The perfect Sezane sweater (I have this in 3 colors!) | Similar Sale Option

L’Appartment Sezane

Website: L’Appartment Sezane
254 Elizabeth St, New York, NY 10012

Sézane is a French brand that has taken the world by storm. Best known for French-chic dresses and dreamy sweaters, most fashionable New Yorkers have a few of these pieces in their closet.

The store is designed to feel like you’re in a cozy Parisian apartment, which only adds to the unique shopping experience. Their seasonal collection is considered a gold standard in the fashion world, so swing by and see what all the fuss is about.


Website: Reformation
62 Greene St, New York, NY 10012

Reformation is one of the most beloved women’s stores in SoHo. It was originally founded in Los Angeles in 2009 as a thrift store, but quickly began making their own clothing. With an emphasis on sustainability, the brand makes clothing from repurposed, low-impact materials. While most companies release earning reports, this SoHo clothing store releases sustainability reports.

The brand is transparent about their successes & failures regarding diversity, climate impact and working conditions. All told, this is a SoHo store I’m happy to support because the company’s values align with my own. Oh, and the super cute dresses don’t hurt either. Here’s the Reformation dress I’m wearing in the picture above, and the dress I just picked up for the holidays.

Madewell, SoHo Stores


Website: Madewell
486 Broadway, New York, NY 10013

Madewell was created with one mission in mind: make the best jeans on the planet. Fast forward to today, and Madewell has effectively become one of the most popular stores in SoHo with fashionable shoppers. Selling compliment-worthy dresses, high quality jeans (I own two pairs of these gems) and perfected seasonal tops, I’m a frequent flier at Madewell.

Also worth nothing: This SoHo clothing store participates in Madewell’s famous denim recycling program. Bring a pair of old/unwanted jeans (any brand) for $20 off a purchase of a new pair. Madewell repurposes these old jeans to create insulation for homes in an effort to keep them out of landfills.

Aritzia SoHo Stores


Website: Aritzia
524 Broadway, New York, NY 10012

This trendy women’s clothing store is arguably one of the most popular shops in SoHo. Offering two floors full of quality fashionable pieces, pop into the cafe (called A-OK) if you need a little pause or energy boost.

Bloomingdale's store in SoHo NYC


Website: Bloomingdale’s
504 Broadway, New York, NY 10012

Bloomingdale’s is one of the most popular luxury retail stores in the country. Only fitting that their SoHo store is one of the largest, too. You’ll find racks of luxury designer pieces rubbing elbows with more affordable brands.

The beauty counter on the bottom floor is nothing short of impressive, but continue making your way up the various floors for whatever piques your interest. Also, Bloomingdale’s has great sales a few times a year, I typically pop in to peruse the sale racks at this locale.

Men’s Clothing Stores SoHo


Website: Bonobos
35 Crosby St, New York, NY 10013

Bonobos started off as an online retailer but it didn’t take long for a brick-and-mortar shop to follow. The brand focuses on quality men’s gear that fit the bill for date night casual attire. The clothing collection is best described as modern, tailored more for working professionals. The best part? There’s a stylist on location (appointments must be made in advance), to help guide you in the right direction.

Rag & Bone Soho store

Rag & Bone

Website: Rag & Bone
119 Mercer St, New York, NY 10012

Inspired by a blend between British tailored suits and American work gear, Rag & Bone is one of the best stores in SoHo for men’s clothing. Think stylish denim, flannels and gorgeous boots.

You get what you pay for, and Rag & Bone isn’t billed as affordable. However, the quality is excellent and the clothes will last a while (my husband has two boots and one pair of jeans going on 3+ years).

Sandro SoHo Stores Shopping


Website: Sandro
117 Prince St, New York, NY 10012

Sandro encapsulates the effortless Parisian-chic look, proven by the fact that they boast 600+ locations worldwide. A clean aesthetic, built upon a foundation of neutral colors put them on the map, but it’s the outlandish designs and seasonal pops of color that keep them fresh from season to season.

Sandro is one of the most popular boutique stores in SoHo, with prices to match (shirts start at $150+). But, quality over quantity is the mindset of this brand, so you won’t need to replace these items often.

J. Crew SoHo Stores

J. Crew Men’s Shop

Website: J. Crew
484 Broadway, New York, NY 10013

Make no mistakes, there’s no shortage of great men’s stores in SoHo. The sheer volume on offer is overwhelming. Between new-to-you designers and tried-and-true classics, sometimes the best bet is to start with a place you already know.

Enter J. Crew, a beloved American brand established in 1983. Reasonably priced quality pieces reign supreme at this SoHo location, with staples like wool coats, cashmere sweaters and thick chinos taking center stage.

When the brand originally started, it began by designing Ralph Lauren-like clothing for those who didn’t have Ralph Lauren-like money. It’s hard to compete with some of the city’s most stylish men, but J. Crew Men’s Shop levels the playing field just a bit more.

Best men's stores in SoHo, ARI


Website: ARI
471 W Broadway, New York, NY 10012

Ari is a high-end Italian retailer with an emphasis on quality pieces meant to last a lifetime. But, as you know, there’s plenty of designer stores in SoHo, what makes ARI special? Well, for starters, if you’ve ever been interested in the brand, their SoHo store is one of only 3 locations in the US (Miami & Beverly Hills have the honors as well).

Though tipping more towards luxury, the store has a relaxed and casual vibe, which makes it less-intimidating to peruse for a bit. In addition to quality basics, ARI makes beautiful suede/cashmere blend jackets (the star of the show!).

Best Shoe Stores in SoHo

Allbirds SoHo NYC
Image Courtesy Allbirds


Website: Allbirds
73 Spring St, New York, NY 10012

Founded in 2014, Allbirds has amassed a cult-like following in a short amount of time. The comfortable merino wool shoe put them on the map

Simple, sustainable and versatile the brand specializes in running shoes to flats, making them an ideal stop for anyone in the market for comfortable footwear.

best shoe stores in SoHo, Nike


Website: Nike
529 Broadway, New York, NY 10012

Nike needs no introduction. This giant helms the sport’s industry and fashion world. At their SoHo shoe store you’ll be able to find exclusive items and score on some serious deals. If you’re shopping in SoHo, pop in to check out the sales rack. This location offers the famous “Nike by You” customization so you can design your own shoes, which makes for a great souvenir.


Website: Kith
337 Lafayette St, New York, NY 10012

Kith is often billed as one of the best shoe stores in SoHo. I mean sure, they sell clothes, but let’s get real — folks come for the footwear. Kith partners with large brands to design popular classics with a unique twist (the Birkenstock collaboration comes to mind).

Likewise, Kith has collaborated on shoe designs with Dr. Marten and Adidas. Check out the SoHo location to see if there’s any seasonal collabs worth knowing about.

Stadium Goods, Shopping in SoHo

Stadium Goods

Website: Stadium Goods
47 Howard St, New York, NY 10013

Devote fans of Jordans (hell, resale sneakers in general), need to add Stadium Goods to their list of best shoe stores in SoHo. Getting your hands on the newest releases can seem impossible but you’d be surprised at what they have in stock. The shoes come with a steep price tag, but are always guaranteed to be authentic.

John Fluevog, Best stores soho

John Fluevog

Website: John Fluevog
67 Prince St, New York, NY 10012

Arguably the most unique shoe store in SoHo, John Fluevog makes loud shoes for the loud spirits. Nothing compares to the colors and patterns this beloved Canadian designer puts into the audacious collection.

Countless celebrities from Alice Cooper to Beyonce have donned this boots over the years, but fair warning: you have to have the confidence to rock them!

Best Jewelry Stores in SoHo

Shopping in SoHo


Website: Catbird
253 Centre St, New York, NY 10013

Catbird is my go-to spot for inexpensive jewelry basics like small rings and gold bracelets. I consider Catbird one of the best local jewelry stores in SoHo because the selection of charms is hard to beat! My favorite rose earrings are from here and I wear them daily.

Versani SoHo


Website: Versani
171 Mercer St, New York, NY 10012

Versani makes old-school, grungy jewelry donning skulls, snakes and claws reminiscent of what rock-stars from the 1980s would wear. Since Versani’s SoHo location is the company’s headquarters, they offer adjustments and resizing in-house, which is a nice perk.

Kendra Scott in SoHo

Kendra Scott

Website: Kendra Scott
126 Spring St, New York, NY 10012

In 2002 Kendra Scott started her jewelry business with $500 and a newborn baby. Over the years, she’s grown that business into more than 100 retail stores (with 2,000+ employees, 95% women).

Her store in SoHo jewelry store has both classics and trendy pieces at price ranges to suit everyone’s needs. Whether you’re looking to buy a gift or just shopping for yourself, there’s a high chance this store will have something to offer.

Best Boutiques Shops in SoHo

Wolf & Badger SOHO Stores

Wolf & Badger

Website: Wolf & Badger
95 Grand St, New York, NY 10013

Wolf & Badger’s boutique store in SoHo was a happy surprise for locals, because it of the impressive selection of fun clothes on offer. Unlike some of the other SoHo stores that cater specifically to women, Wolf & Badger has something fun for everyone.

You never know what you’ll find at Wolf & Badger since they sell designers from all over the world. It’s fitting they chose New York City for their U.S. outpost, the fashion in this city is next level.

Karina Zabette SoHo Stores

Kirna Zabete

Website: Kirna Zabete
160 Mercer St, New York, NY 10012

This boutique in SoHo seems like exactly the kind of place Carrie Bradshaw from Sex and the City would shop. There’s a variety of high end clothing to choose from and the store itself is looks like the setting for a fashion magazine.

Celine SoHo Stores


Website: Celine
67 Wooster St, New York, NY 10012

A trip to Celine is the quintessential SoHo shopping experience. The high end store has so much to choose from. Beyond women and men’s clothing there’s shoes, jewelry and leather goods that will last a lifetime. Their boutique in SoHo has a relaxed and modern feel so its worth the stop even if it’s just to window shop.

SoHo Shopping NYC (Post Summary)

Here’s a roundup of the best stores in SoHo:

  • Uniqlo
  • Zara
  • Muji
  • TJ Maxx
  • Reformation
  • Madewell
  • & Other Stories
  • COS
  • Bloomingdales
  • Bonobos
  • Rag & Bone
  • Sandro
  • J. Crew the Men’s Shop
  • ARI
  • Allbirds
  • Nike
  • Kith
  • Stadium Goods
  • John Fluevog
  • Tiffany & Co.
  • Catbird
  • Versani
  • Kendra Scott
  • Tai Jewlery
  • Aritzia
  • L’Appartment Sezane
  • Kirna Zabete
  • Celine
  • Wolf & Badger
Frequently Asked Questions
What street is best for shopping in SoHo?

For the ultimate shopping spree in SoHo, Broadway stands out as the best street, lined with a diverse array of trendy boutiques, flagship stores, and fashionable finds.

Is shopping in SoHo worth it?

Absolutely, shopping in SoHo is worth it for its unique blend of upscale boutiques, trendy stores, and a vibrant atmosphere that caters to diverse tastes and styles.

Is SoHo a shopping district?

SoHo in NYC is renowned as a premier shopping district, characterized by its cobblestone streets and a wide array of high-end boutiques, designer stores, and trendy shops.

Why is SoHo so expensive?

SoHo’s high cost is attributed to its reputation as a fashionable and culturally rich neighborhood, with a concentration of luxury boutiques, upscale dining options, and a desirable urban lifestyle contributing to its elevated real estate and retail prices.

What does SoHo stand for?

SoHo stands for “South of Houston Street,” representing a vibrant and trendy neighborhood located in the lower part of Manhattan, New York City.

Map of the Best SoHo Shopping NYC

Best Things to Do in the Neighborhood: 15 Fun Things to Do in SoHo (Local’s Guide)

Where to Stop for Food: 20 Remarkable Restaurants in SoHo (Both Hotspots & Hidden Gems)

Where to Stop for a Caffeine-Boost: 15 Satisfying SoHo Coffee Shops (Locals Can’t Live Without!)

The Best Drinks: 15 Bustling Bars in SoHo (You’ll Keep Coming Back To)

The Best Shopping: Where to Shop (Until You Drop) in New York City (10 Best Areas)

Top-Notch Vintage Finds: 10 UNIQUE Thrift Stores in NYC to Find Hidden Gems

Where to Stop for Gifts: Top 15 Gift Shops in New York City (Where to Snag The BEST Souvenirs)

We hope you found our guide to the best clothing stores in SoHo helpful! Don’t hesitate to reach out with questions or suggestions.